Digital Advertising can be a great way to reach new customers and grow your business. But with so many options, it can be hard to know where to start.
This blog post will share our top picks for small businesses’ best digital advertising platforms.
#1 Google Ads
Google Ads is an excellent platform for small businesses that want to reach a wide audience. You can create ad campaigns that target people based on their location, interests, and even the keywords they use when they search on Google.
#2 Facebook Ads
Facebook Ads is another great option for businesses that want to target a specific audience. You can create ad campaigns that target people based on their demographics, interests, and even the vices they use.
#3 Instagram Ads
Instagram Ads is a great platform for businesses that want to reach a visually-minded audience. You can create ad campaigns that target people based on their interests, and even the vices they use.
#4 LinkedIn Ads
LinkedIn Ads is a great platform for businesses that want to reach a professional audience. You can create ad campaigns that target people based on their job titles, company size, and even the keywords they use when they search on LinkedIn.
5. Pinterest Ads
Pinterest Ads is a great platform for businesses that want to reach a visually-minded audience. You can create ad campaigns targeting people based on their interests, and even the devices they use.
Now, what are the Superior Digital Advertising Platforms?
The most popular digital advertising platforms are Google and Facebook.
But which one is better?
We’ll compare and contrast the two platforms to help you decide which one is right for your business.
There are a few key differences between Google and Facebook when it comes to advertising.
For one, Google is a search engine, while Facebook is a social media platform.
This means that people use Google when they’re looking for something specific, while they use Facebook to connect with friends and family.
Another key difference is that Google Ads are text-based, while Facebook Ads are image-based. This means that you have to be careful with the wording of your Google Ads, as people will be skimming them as they search for something.
With Facebook Ads, you can be more creative with your visuals, as people are more likely to stop and look at them.
Finally, Google Ads are auction-based, while Facebook Ads are not. This means that you’ll have to bid against other advertisers for your Google Ads to appear. With Facebook Ads, you can set a budget and your ads will run until that budget is met.
Once you’ve considered these key differences, you should be able to decide which platform is right for your business. If you’re selling a product or service that people are searching for, then Google Ads is a good option.
However, if you’re trying to build brand awareness or connect with your target audience on a more personal level, then Facebook Ads is a better choice.
But what makes Facebook and Google so special?
Both advertising platforms are contextual, empowering advertisers to reach potential customers during high-intent moments. To keep users engaged, they prioritize highly relevant content that ensures an excellent user experience.
For these reasons, they’re well-positioned to remain in top spots.
No matter what kind of business you have, a digital advertising platform is right for you.
So don’t be afraid to experiment and find the one that works best for your business.
Discover how to use Facebook Ads to scale your advertising campaigns and turn ad clicks into customers. Click here to learn more.
